Eco-friendly fashion is on the rise – and we hope this trend sticks. Adidas recently announced its “Parley for the Oceans” sneakers, which are spun from plastic collected off the Maldives and made using 3D printing technology. Pharrell Williams also jumped on the trash-to-trend fad with his plastic-fuelled fashion line Bionic Yarn.
The superstars join boutique brands like Wathaa beachwear, FINCH Swim, and Hong Kong-based RUMI X athletic wear. A pioneer in this space, RUMI X uses plastic and recycled coffee grounds to make its yoga leggings.
“People now are more conscious about their environment and aware of the impact they can make,” says RUMI X founder Melissa Chu. “It’s a matter of understanding that we make conscious choices about our lifestyles.”