If you haven’t heard it on the grapevine yet (and if so, are you living under a rock?!), Hong Kong is getting its first Sephora Hongg Kong store in IFC Mall. Opening sometime this month, this 4,200 square foot flagship store will carry over 40 exclusive brands, including Rhianna’s cult makeup line, Fenty Beauty, as well as a selection of local brands. This isn’t just any old brick and mortar beauty shop, though; Sephora Hong Kong has upgraded its website to include online services like a “Virtual Artist,” which gives users the chance to test and compare products digitally before buying. Customers can also book in-store services online like brow-shaping, making the whole self-care experience that much more seamless. The only downside is the large credit card bill you might get at the end of the month – but with a fully stocked makeup bag and brows to die for, it’s probably worth it.
IFC Mall, 8 Finance St., Central, sephora.hk.
