EQRUM is a new Hong Kong-based activewear brand that's sustainable, chic, and donates to charity

EQRUM is a new Hong Kong-based activewear brand that’s sustainable, chic, and donates to charity

We’re always happy to see more sustainable fashion labels hit the market! EQRUM is a Hong Kong-based athleisure brand that strives to represent balance, consistency, and self-improvement with a versatile debut collection that is designed to take you anywhere. From trendy banded bike shorts to sleeveless hooded crops, EQRUM feels a bit more “street chic” than your average activewear – which we love! Better still, until December 1, the company is donating 10 percent of its profits to local charity HandsOn Hong Kong, which helps mobilise volunteer efforts for the city’s most vulnerable communities.

Prices range between $400 for tops to $750 for bottoms. Check them out online, or in person at IKIGAI wellness studio in Central.

eqrum.com

Shop Sustainable Fashion at The American Club on April 20

The American Club Foundation is hosting Sip Style & Shop, a sustainable shopping event on April 20! Taking place at The American Club in Tai Tam, this public event will see some of the city’s best eco business under one roof, offering more than 1,000 items of pre-loved clothing for sale (its on the Southside so you know the pickings will be good!) in support of three local charities: ImpactHK, RUN HK and Chatteris Educational Foundation. In addition to secondhand finds, you’ll also find new fashion and lifestyle items donated by the likes of Whistles, Rue Madame, Frey and Tove & Libra (pictured), as well as stalls from niin, beCandle, HULA, Naked Lab, Paper-Roses and more. Entry is $250 for early bird and $300 standard, and included a goodie bag from L’Oreal worth more than $1,000. Book your tickets now!